LA Photographer

Photography | Content Creator

  • I’m Nasir Rauf, an accomplished lensman specializing in Commercial Lifestyle, Product, Fashion, Beauty, Outdoor and Studio photography.  In other words, I give imagination a great image.
  • I earned a Masters degree in fine arts concentrating in advertising; a Bachelors degree in fine arts concentrating in advertising; and minors in painting and photography.  My educational background has given me an edge to unleash my photography skill not limited to advertising but many aspects of professional photography.
  • I recently moved to Los Angeles, CA and am now offering my services in the  United States market.  I have been operating in Dubai since 2011 and had the opportunity to work with some of the biggest brands advertising in that region including Citizen Watches, American Garden, Yoplait, Betty Crocker, Caribou Coffee, Mentos, DAMAC Properties, Dhamani Jewels, RAK Hospital, Pure Gold Jeweler’s, Al Huzaifa Furniture, Chattels & More, Damas, Pure Gold Jeweler’s, ADNOC, DEWA, First Gulf Bank, Tiffany, Burjeel Hospital, DAMAC amongst other.
  • Producing images for the above brands has allowed me to work closely with numerous advertising and marketing agencies.  This has given me the ability to build a strong understanding of each client’s needs including their marketing strategy, unique creative approach, art direction, tonality, and “look and feel” of the project.  My professional background has given me the foundation to meet the client’s needs without sacrificing the smallest details.
  • I create master images that can be adapted in multiple formats; such as print media, outdoor media, and digital media.  Also the composition that is laid out accommodates the typography, logo, and graphic layout, to ensure the image end-use is not compromised.
  • Working in the communication photography industry for over 20 years has allowed me to work with all types of photography equipment both new and old.  The diverse nature of my clients, subjects, and production has allowed me to master various lighting techniques including studio and outdoor.  Working with such a broad client base has allowed me to have a command on strobe and continuous lighting equipment, as well as their accessories.  As a result, I am able to light my subject in a manner that allows the highlights, mid-tones, and shadows to be captured without losing their details and textures.
  • In addition to providing expert opinion and guidance throughout various projects, I maintain regular contact and communication with the client and/or agencies pre and post-production team to ensure 100% satisfaction.  My deep understanding of the post-production process enables me to provide guidance on color correction, digital manipulation, and forming solutions to unforeseen problems.
  • Please feel free to peruse the included categories on this website to see how I can help you make your photography needs become a reality.  I look forward to working with you on your next photography project.












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